OCR Cambridge National Certificate in Enterprise and Marketing - Key Stage 4

R067: Enterprise and marketing concepts

This unit is assessed by an exam. In this unit you will learn about the key topics that are important when setting a Business. Topics include:

• Topic Area 1 Characteristics, risk and reward for enterprise
• Topic Area 2 Market research to target a specific customer
• Topic Area 3 What makes a product financially viable
• Topic Area 4 Creating a marketing mix to support a product
• Topic Area 5 Factors to consider when starting up and running an enterprise

R068: Design a business proposal

This unit is assessed by a Set Assignment. This unit will provide you with the skills and knowledge to design a product proposal to meet a business brief.. Topics include:

• Topic Area 1 Market Research
• Topic Area 2 how to identify a customer profile
• Topic Area 3 Develop a product proposal
• Topic Area 4 Review whether a business product is financially viable
• Topic Area 5: Review the likely success of the business proposal

R069: Market and pitch a business proposal

This unit is assessed by a Set Assignment. In this unit you learn how to design a brand which will make your product stand out in the market, before creating a promotional campaign to get your brand noticed by customers. Topics include:

• Topic Area 1 Develop a brand identity to target a specific customer profile
• Topic Area 2 Create a promotional campaign for a brand and product
• Topic Area 3 Plan and pitch a proposal
• Topic Area 4 Review a brand proposal, promotional campaign and professional pitch

Updated: July 2026