OCR Cambridge National Certificate in Enterprise and Marketing - Key Stage 4

R067: Enterprise and marketing concepts

This unit is assessed by an exam. In this unit you will learn about the key topics that are important when setting a Business. Topics include:

• Topic Area 1 Characteristics, risk and reward for enterprise
• Topic Area 2 Market research to target a specific customer
• Topic Area 3 What makes a product financially viable
• Topic Area 4 Creating a marketing mix to support a product
• Topic Area 5 Factors to consider when starting up and running an enterprise

R068: Design a business proposal

This unit is assessed by a Set Assignment. This unit will provide you with the skills and knowledge to design a product proposal to meet a business brief.. Topics include:

• Topic Area 1 Market Research
• Topic Area 2 how to identify a customer profile
• Topic Area 3 Develop a product proposal
• Topic Area 4 Review whether a business product is financially viable
• Topic Area 5: Review the likely success of the business proposal

R069: Market and pitch a business proposal

This unit is assessed by a Set Assignment. In this unit you learn how to design a brand which will make your product stand out in the market, before creating a promotional campaign to get your brand noticed by customers. Topics include:

• Topic Area 1 Develop a brand identity to target a specific customer profile
• Topic Area 2 Create a promotional campaign for a brand and product
• Topic Area 3 Plan and pitch a proposal
• Topic Area 4 Review a brand proposal, promotional campaign and professional pitch

Business Administration 

In the Sixth Form, learners are given the opportunity to undertake a Level 2 pathway in BTEC Technical Certificate in Business Administration. This is an exciting step in the world of Business, taking on real life work-based challenges, set within any industry.

BTEC Level 2 Technical Courses are intermediate qualifications created for post 16 learners who are aiming to specialise in a particular topic or technical role. Such qualifications enable learners to progress onto Level 3 qualifications and beyond.

This course is designed to prepare learners for work in every sector by developing career- based skills such as professionalism, team working, time management, safe working and communication. Alongside these essential skills, the course will also provide learners with the knowledge they need to become competent administrative clerks.

This course is made of 4 units, 1 externally assessed unit in the form of an online exam and 3 internally assessed units made up through observed working practices and formally written coursework. Throughout units 2-4, there is a clear underpinning of employer involvement, which is designed to enhance classroom-based learning and provide learners with meaningful experiences in preparation for future career and academic progression.

Unit 1- Understanding Administrative Services

Learners will understand the basic administrative duties carried out within a range of industries.

Learners will sit an online examination, set and marked by the examining body, Pearson. Duration of the examination is 75 minutes and is worth a total of 60 marks.

Unit 2- Providing Administrative Services

Learners will implement their prior learning within a work-based scenario. Learners will be set tasks whereby they can demonstrate their competence in the use of various office-based equipment. Formal observations will be carried out to support evidence of their competence alongside written coursework.

Unit 3- Using Business Technology to Process and Communicate Information

Learners will develop and demonstrate specialist skills in using relevant technology to store, process, handle and share information through the use of data management software and web based technology. Further observations will be made to observe and evidence competency alongside written coursework.

Unit 4- Planning, Organising and Supporting Business Event

Students will be given the opportunity to independently organise a business event within this synoptic assessment, which is designed to incorporate all prior learning from Unit 1-3. This unit is assessed through observation witness statements, records of all planning and a written evaluation of their performance.